thexperiment.dev
Pre-launch · Counter starts May 2

Day

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0% · 16 days remaining

Conversations

0 / 100

0% · 100 to go

Sixteen days. 100 conversations. One question:

What should a fifteen-year LATAM enterprise operator actually build for Spanish-speaking SMBs in AI?

Book a 40-minute conversation Pick a time on Cal.com. English or Spanish. Free. Calendar invite + automated reminders. Anonymized in everything I publish — your name and business never appear. Quotes only with explicit permission, after the call. Open Cal.com →

No deposit. No sales pitch. The conversation is the experiment.

The bet

I have a working hypothesis — call it Noa — that WhatsApp isn't a channel for these businesses, it's the OS. Vertical agents get built on it, not retrofitted to it. But insight isn't a starting point. It's something you build.

So I'm building it in public — counter, diary, quotes, contradictions, including the numbers that make me look stupid. Synthesis publishes May 17, same day my a16z Speedrun and YC applications go in. Those are deadlines. The POV is the output.

Pick a time. Or watch live.

Counter-positioning

Demoware AI: tools polished for SF investor demos that fall apart the first time a customer in Bogotá messages "ola, tienes turno?" at 9pm on a Saturday.

Read the methodology →

What I'm hearing

Updated every 2 days · 2026-05-01

  1. 01

    The experiment hasn't started yet. First patterns appear after 3 conversations.

    Pending

Patterns sharpen across calls. Early signal at 1-2 mentions; confirmed at 3+ across 2+ verticals; contradicted when later conversations break the original signal. The day-8 review re-segments if patterns aren't crystallizing.

Diary

All entries →

  1. 00

    May 1

    Day 0 of 16. The bet.

    Tomorrow the experiment starts. One question, sixteen days, one hundred conversations. The hypothesis has a name. Insight isn't a starting point — it's something you build.

    Read entry →

Quotes from founders

Quotes

Quotes from founders accumulate here. They appear after permission is granted on WhatsApp. Anonymized to vertical, city, and staff size.

First quote ships with the first permission-cleared call.

Pick a time.

40 minutes · free · anonymized

You've read the bet, the patterns, the diary. If you're a Spanish-speaking SMB founder using or refusing AI tools — the calendar is below. Pick a time. Calendar invite + automated reminder. No deposit, no sales pitch. Quotes only with explicit permission, after the call.

Or just watch

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Weekly long-form: what 100 conversations are teaching me. Three editions during the sprint (May 3, May 10, May 17). Long-form.

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